This Privacy Policy explains how Senior Resources Mortgage handles information you provide on this website, including our Social Security Maximizer tool at maximizer.seniorresourcesmortgage.com, which is part of this website and covered by this policy. Please read it alongside our Disclosures.
Who we are
Senior Resources Mortgage is a DBA (trade name) of NEXA Lending, LLC. The site is operated by David Rider, CRMP, NMLS #200787, a mortgage loan originator with NEXA Lending, LLC, NMLS #1660690.
- Address: 5559 S Sossaman Rd, Bldg 1, Ste 101, Mesa, AZ 85212
- Phone: (602) 510-1520
- Email: david@seniorresourcesmortgage.com
Information we collect
Information you give us
When you complete a contact or lead form on this site — including on our Get Started page, our Find Your Fit tool, or our Social Security Maximizer tool — we collect the information you choose to enter, typically your name, phone number, email address, your best time to reach you, and any message or details you share about your situation. These forms are hosted by our customer-relationship-management (CRM) provider, GoHighLevel, on our behalf.
Our Social Security Maximizer tool lets you model Social Security claiming strategies. The retirement income figures, ages, benefit estimates, and other financial or calculator inputs you enter stay in your browser to generate your results — we do not collect them, and they are never sent to us or to any advertising or analytics tool. If you choose to request your emailed or printed report, or request access to the tool's Social Security Administration (SSA) import feature, we collect only the contact information you provide for that specific request (such as your name, email, and/or phone) — never your calculator inputs.
Information collected automatically
Like most websites, our host and the tools below may automatically receive standard technical information such as your IP address, browser type, device, referring page, and how you interact with the site. We use this to operate, secure, and improve the website. Specifically:
- Meta Pixel (Facebook/Instagram), on every page of this site — including the Get Started, Find Your Fit, and Social Security Maximizer tools — we use the Meta Pixel to measure page visits and, when you submit a lead form, to record that a lead was submitted. We use this to measure and improve our Facebook and Instagram advertising and to build retargeting audiences. The pixel does not receive the contents of your form or any calculator inputs (your name, phone, email, message, or financial figures); it receives only standard browser identifiers (such as your IP address, browser/user agent, and a Meta-assigned browser ID) plus the fact that a lead event occurred.
- OpenAI advertising pixel, on every page of this site — including the Get Started, Find Your Fit, and Social Security Maximizer tools — we use a measurement pixel to understand whether a form submission (a "lead") resulted from an OpenAI-served ad. It records the conversion event, not the contents of your form.
- Content delivery networks, we load styling and fonts from Google Fonts and from the jsDelivr CDN (Bootstrap). These providers may receive your IP address as a normal part of delivering those files.
- Embedded scheduling/webinar links, some pages link to third-party Zoom registration pages operated by Finance of America. Those pages have their own privacy practices.
How we use your information
- To respond to your inquiry and schedule a conversation;
- To provide information about reverse mortgage and home-equity products you ask about;
- To follow up about your inquiry by phone, text, or email (see "Consent to be contacted" below);
- To operate, secure, measure, and improve the website.
We do not use the information you submit to make automated credit decisions, and submitting the form does not begin a loan application or trigger a credit check.
Consent to be contacted
By submitting the contact form or otherwise providing your phone number and email, you authorize David Rider and Senior Resources Mortgage / NEXA Lending, LLC to contact you at the number and email you provide, including by phone call, text message (SMS), and email, about your inquiry and our products and services. Consent is not a condition of any purchase. Message and data rates may apply. You can opt out at any time: reply STOP to text messages, click unsubscribe in any email, or call or email us using the contact details above and ask to be removed.
How we share information
We do not sell your personal information. We share it only as needed to serve you and run our business:
- With NEXA Lending, LLC, of which Senior Resources Mortgage is a DBA, to process and service your inquiry;
- With service providers that operate tools on our behalf (for example, our CRM/form host and website host), under obligations to protect your information;
- With lenders or counseling agencies only when you ask us to move forward and it is necessary to do so;
- When required by law, regulation, subpoena, or to protect our rights and the safety of others.
Cookies & tracking
Our site and the third-party tools described above may set cookies or use similar technologies to remember preferences and measure performance. You can control cookies through your browser settings. Blocking some cookies may affect how the site works.
Data security
We use reasonable administrative and technical safeguards to protect the information we collect. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security. Please avoid sending sensitive information (such as Social Security numbers or account numbers) through the website contact form.
Your choices and rights
You may ask us to access, correct, or delete the personal information you have given us, or ask us to stop contacting you, by emailing david@seniorresourcesmortgage.com or calling (602) 510-1520.
California residents (CCPA/CPRA)
If you are a California resident, you have the right to know what personal information we collect and how we use and disclose it, to request access to or deletion of your personal information, to correct inaccurate information, and to not be discriminated against for exercising these rights. To make a request, contact us using the details above; we will verify your request before responding.
This site also honors the Global Privacy Control browser signal automatically. If your browser or extension sends it, advertising measurement tools on this site are disabled for you without any further action.
Children
This website and our services are intended for adults. Proprietary products may be available from age 55; the FHA HECM requires 62. We do not knowingly collect information from anyone under 18.
Changes to this policy
We may update this policy from time to time. When we do, we will revise the "Effective date" above. Material changes will be reflected on this page.
Contact us
Questions about this policy? Contact David Rider, CRMP, Senior Resources Mortgage, 5559 S Sossaman Rd, Bldg 1, Ste 101, Mesa, AZ 85212 · (602) 510-1520 · david@seniorresourcesmortgage.com.